"A Camber Tire is a tire built with an outer sidewall that is slightly taller than the inside sidewall resulting in a continuing decreasing diameter across the tread surface as compensation for a negatively cambered alignment setting to the wheel. When mounted on a vehicle with independent negatively cambered suspension research indicates that the Camber Tire Technology is capable of delivering substantially Improved Handling with Improved rather than sacrificed Ride Quality, Improved Tread Wear, Decreased Tread Noise, Decrease incidence of Emergency Maneuver Roll-Over, and Improved Fuel Consumption with Reduced Emissions due to a Reduction in Rolling Resistance from eliminating the need for Toe-In, and optionally facilitating the use of narrower tires to attain comparable performance among other benefits. And perhaps more importantly from a pragmatic perspective, the camber tire does so with nothing additional added-to or modified-on the vehicle. Simply a new set of tires and an alignment including properly setting the suspension camber (inexpensive camber plates if necessary; OEM on many vehicles) and the many benefits are gained whether a new or old vehicle, SUV, passenger or sports car, diesel, regularly aspirated, turbo, supercharged, hybrid, electric, Ferrari, Porsche, Prius, Teslar or a 1974 VW Beetle!"
