Thursday, August 12, 2010

Prada store art........

Alongside a desolate stretch of highway outside the small Texas town of Marfa a solitary white monolith emerges from the desert sand emblazoned with the most powerful word the world has ever known: Prada. Created in 2005 by Berlin-based artists Michael Elmgreen and Ingar Dragset, Prada Marfa is sculptural reconstruction of a Prada store, complete with actual Prada shoes and bags from the Fall 2005 collection displayed in the window. Yet, there is no working door, leaving the viewer as a perpetual window-shopper. Now Prada Marfa is essentially a minimalist sculpture paying homage to the town of Marfa, Texas—once home to revolutionary minimalist artist Donald Judd—while documenting a fleeting moment in the ephemeral tastes of fashion, forever as unattainable fetishized items of desire.